Privacy policy

Privacy Policy

Last updated: 15 January 2026

cranepartsuk.com is operated by Nationwide Trailer Parts Limited (“we”, “us”, “our”), trading as cranepartsuk.com. We provide this website and related services (the “Services”) on a business-to-business (B2B) basis only.

This Privacy Policy describes how we collect, use and disclose personal information when you visit, use or make a purchase from our website, create a trade account, or otherwise communicate with us.

Where there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Business Customers Only

This website is intended for use by business customers only.

We collect and process personal data relating to business contacts, such as names, job titles, work email addresses and telephone numbers, for the purposes of fulfilling orders, managing trade accounts, providing technical support and maintaining our commercial relationship.

Personal Information We Collect

When we refer to “personal information”, we mean information that identifies or can reasonably be linked to an identifiable individual.

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Contact details including name, company name, job title, billing address, delivery address, telephone number and email address

  • Financial information including payment card details and transaction information (processed securely by our payment providers)

  • Account information including usernames, passwords, preferences and settings

  • Transaction information including products viewed, ordered, returned or exchanged

  • Communications including emails, enquiries and support requests

  • Device information including IP address, browser type and device identifiers

  • Usage information including how you interact with and navigate our website

Sources of Personal Information

We collect personal information from:

  • Directly from you, when you place orders, create an account, contact us or otherwise provide information

  • Automatically, through cookies and similar technologies when you use our website

  • Service providers, such as payment processors, analytics providers and delivery partners

  • Marketing and advertising partners, where permitted by law

How We Use Your Personal Information

We use personal information for the following purposes:

Providing and Managing Our Services

To:

  • Process orders and payments

  • Fulfil deliveries and collections

  • Manage trade accounts

  • Handle returns and warranty claims

  • Provide technical and customer support

Improving Our Website and Services

To:

  • Analyse website usage

  • Improve functionality and performance

  • Understand how customers interact with our website

We use Google Analytics for this purpose. Google Analytics uses cookies and similar technologies to collect information about website usage. This data helps us improve our Services.

Marketing and Advertising

Where you have explicitly opted in, we may use your email address to send:

  • Marketing emails

  • Product updates

  • Service announcements

You can unsubscribe at any time using the link in our emails.

We also use Google Ads (AdWords) to display advertisements and measure advertising performance. This may include the use of cookies or similar technologies to show relevant adverts based on previous interactions with our website.

Security and Fraud Prevention

To:

  • Protect accounts and transactions

  • Detect and prevent fraud or misuse

  • Maintain website and payment security

Legal and Compliance Purposes

To:

  • Comply with legal obligations

  • Respond to lawful requests from authorities

  • Enforce our terms and policies

How We Share Personal Information

We may share personal information with:

  • Shopify, which hosts our website and provides core e-commerce functionality

  • Payment processors, courier companies and IT service providers

  • Analytics and advertising providers, including Google

  • Professional advisers, such as legal or accounting advisers

  • Authorities, where required by law

All third parties are required to process personal information in accordance with applicable data protection laws.

Relationship with Shopify

Our website is hosted on Shopify, which processes personal information on our behalf in order to provide and improve the Services.

Shopify may process personal information in countries outside the UK or EEA. Where this occurs, appropriate safeguards are in place. You can learn more about Shopify’s data practices at:
https://privacy.shopify.com

Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Operate the website

  • Analyse usage

  • Support advertising and marketing

Further information about how we use cookies is set out in our Cookie Policy.

Children’s Data

Our Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of 18.

Data Security and Retention

We take reasonable technical and organisational measures to protect personal information. However, no system is completely secure.

We retain personal information only for as long as necessary to:

  • Fulfil orders and contracts

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our agreements

Your Rights

Depending on your location, you may have rights including:

  • Access to your personal information

  • Correction of inaccurate data

  • Deletion of personal information

  • Restriction or objection to processing

  • Data portability

  • Withdrawal of consent for marketing communications

You may exercise these rights by contacting us using the details below.

International Transfers

Personal information may be transferred outside the UK or EEA. Where this occurs, we rely on approved safeguards such as Standard Contractual Clauses or adequacy decisions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and the “Last updated” date will be amended accordingly.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Nationwide Trailer Parts Limited
Unit 7 Ash Way
Thorp Arch Estate
Wetherby
LS23 7FA
United Kingdom

sales@cranepartsuk.com

For the purposes of applicable data protection laws, Nationwide Trailer Parts Limited is the data controller.